I recently had the privilege of contributing to AerFin’s major rebrand initiative, working behind the scenes for several months to transform their corporate identity across multiple platforms. While I can’t showcase all the work I produced, I’ll share my experience supporting this ambitious aviation company through a significant transformation.
My role involved revitalising AerFin’s communications ecosystem, including:
- Corporate presentation decks
- Internal aviation technical documents
- Social media designs for LinkedIn and Instagram
- Printed posters
- New icon designs
- Comprehensive brand guidelines and templates for future team members
The project spanned multiple countries, requiring close coordination with teams and stakeholders across different locations. Though I can’t show all the deliverables, the photo of the celebratory cupcake and branded mug I received on launch day serve as sweet reminders of our collective achievement!
Working with the AerFin team was an interesting insight into a more corporate environment too. Coming from SME and agency environments it, was an interesting time to tip my toe into a much larger company and to see how the business worked.
