Journal
Helping a brand take flight
I recently had the privilege of contributing to AerFin’s major rebrand initiative, working behind the scenes for several months to transform their corporate identity across multiple platforms. While I can’t showcase all the work I produced, I’ll share my experience supporting this ambitious aviation company through a significant transformation. My role involved revitalising AerFin’s communications ecosystem, including: Corporate presentation decks Internal aviation technical documents Social media designs for LinkedIn and Instagram Printed posters New icon…
From sketch to spotlight with The UK Drum Show
The UK Drum Show for 2024 came and went at the end of September and although I was unable to visit this year, I got to see the new logo I designed up in lights, on the stage and in various printed materials. It’s a really fun (yet loud!) event that brings in drummers from all around the world for an incredible drumming experience. Despite not being a drummer myself, I have been involved with…
I’m giving away my pattern designs
Last year (2023) I got totally hooked on pattern design. I’ve always loved making patterns but I never really took it further after university. I had made patterns from Liquorice Allsorts and Jelly Babies in my second year at uni and one lecturer was very encouraging of my skillset but I didn’t act on it unfortunately. I could only see a surface pattern career in making laminates and curtains at the time and it didn’t…
Who designed The UK Drum Show logo?
Back in 2016 I was approached to design the branding for a completely new music show in the UK. My client was looking to start, what is know as today, as The UK Drum Show. A huge event that started in Manchester but moved to Liverpool in 2022. It’s a 2 day packed event with drummers from all over the world coming to see their idols play and see all things new in the drum…
Modernising the Musical Instrument News brand
When Music Instrument News approached me for a rebrand, I knew I was working with a vital resource for the UK’s music retail community. Since 2016, this digital platform has been the go-to source for bricks and mortar musical instrument shops across the United Kingdom, offering comprehensive trade news, instrument reviews, and information about suppliers, shows, and events worldwide. The brand had evolved over time, beginning with a street sign design in 2016, then progressing…
Does your WIX need a fix?
You are spoilt for choice when it comes to all-in-one website builders that are geared towards small businesses or community sites. They’re built so that you can create websites, even if you have no design or coding experience, in a matter of hours. However, unless you have some website experience, it can still be a bit bewildering when faced with options for things such as SEO, using “containers” or just simply connecting your calendar for bookings. Your…