Crafter Guitars is a South Korean made guitar brand which has been sold in the UK since 2001. In 2013 I proposed a new lifestyle driven campaign for the brand which included a brand new UK dedicated website plus a new advertising campaign, brochure and an increased social media presence.
This was expanded to merchandise, online competitions, printed literature and a visit to South Korea to see how Crafter Guitars are made. The change in the brand presence was recognised by the music industry and I was interviewed for two trade magazines by the end of 2013.
The project took fewer than 6 months to complete and enjoyed growing popularity and sales from the marketing push behind it.
*Photography was done on-site in many popular locations around Cardiff’s famous arcades.
