THE BRIEF
LIT is an online store that specialises in crafting unique and colourful lighting fixtures for both residential and commercial spaces. They are known for their bold and trendy image, and they wanted a logo and visual identity that would highlight their expertise in creating personalised lighting designs and spark conversations about what sets them apart from their competitors.
THE SOLUTION
I took inspiration from the vibrant neon lights, which happen to be one of LIT’s top-selling products. To capture the essence of sparking conversations, I crafted the logo in the form of a speech bubble. From there, I transformed this design into a pattern that could be utilised for thank you cards and packaging.
