THE BRIEF
Mi casa es su casa! CASA is a homeware decor and furniture brand specialising in authentic Spanish style design and patterns. They needed a new logo and visual identity for their new shop and online presence. They also needed new packaging to sell their smaller items in and a sample of merchandise.
THE SOLUTION
I was influenced by the beautiful oval arches that are common place in Spain’s architecture plus ornate tiles that decorate steps and walls in small towns and cities. I also looked at Spanish paintings and created a mood board of these. From here I hand drew a lettering style that felt rustic yet contemporary. A logo suite was designed with the full CASA logo plus a responsive “c” logomark for the packaging pattern and a social media profile image.