THE BRIEF
ecomint is a fluoride and SLS free peppermint toothpaste, shaking up the industry with eco friendly products, packaging and ethics. They needed a logo and packaging plus some limited merchandise for their launch.
THE SOLUTION
I wanted to give the feel of freedom and nature based around a tooth character wearing a mint-laden headdress. The typeface is also deliberately hand-drawn for an authentic and truly natural feel. The packaging was kept to basic cardboard materials (no glossy covers) but a plain black eco-printed design to compliment the fully recyclable products inside. Some stickers and posters were created as extra printed materials for the brand.