THE BRIEF
Churro Delights is a churro cafe and take-away shop looking for a fun and family friendly logo for their business. They primarily sell churros with a variety of sweet dips but they also sell doughnuts and hot drinks. They wanted to be able to stand out at festivals with some bright display branding, a new menu and packaging. Having a brand with a fun personality was really important to the business.
THE SOLUTION
Working primarily with hand drawn sketches for the logo, incorporating the churros shapes into the lettering worked really well and I followed this up with some illustrated pots of dips with cheery faces on them. These were use as the pattern for take-away packaging, the backdrop to their festival stand and animated icons for social media posts. The result is a bright, bold and fun branding package that stands out on the high street as well as at a crowded festival.
