THE BRIEF
Keys Review provides consumers with professional and impartial advice on a diverse selection of keyed musical instruments, encompassing stage pianos, home pianos, keyboards, and synthesisers. The brand needed a logo for YouTube, social media and a new website to host their reviews.
THE SOLUTION
I created a logo that has the ability to incorporate all variations of key styles, featuring a subtle undulating effect to convey the impression of the keys in motion. Diverse colour schemes were employed, including a classic black and white logo for digital applications, and a rich crimson and rose hue for printed merchandise.