THE BRIEF
Leaf Lounge is a bricks and mortar shop that sells house plants and gives advice to homeowners looking for their perfect greenery. They needed a visual identity suite consisting of a logo and a packaging pattern to present and advertise their horticultural expertise. They also required a business card and some workwear aprons.
THE SOLUTION
I wanted to give a truly organic feel to the logo design by bending and shaping leaves digitally into the shape of a comfy chair. These were then traced and hand drawn in Procreate before being vectorised. The leafy chair logomark can be used as a responsive logo for social media and their Etsy shop plus as stickers on wrapping paper around plants.
I used leaves from some of the most popular houseplants in the UK from Monstera, Aspidistras, Purple Shamrock, Maidenhair Fern and Rubber Plants for the pattern design which could be printed on fabric for multiple uses.
