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Crate Diggers

THE BRIEF

Crate Diggers is a collective of music enthusiasts organising record sale pop-ups nationwide. They were in need of a fresh logo that embodies their predominantly hip-hop and funk customer base, as well as a unique pattern for their merchandise.

THE SOLUTION

After researching various graffiti styles, particularly from the vibrant 80s/90s era, I sketched a unique typeface that embodied the essence of hip-hop and rap music, as these genres resonated deeply with the Crate Diggers community. I opted for vivid and exciting colours that would leave a lasting impact.

When it came to designing the pattern, I noticed that records are commonly sold in stacked boxes or crates, finding their place on shelves in both homes and studios. Drawing inspiration from this vertical and horizontal storage, I created a pattern that beautifully showcases the records stacked together, capturing the essence of the Crate Diggers experience.

Type: Branding, Logo Design, Merchandise, Packaging
Crate Diggers Logo - Designed by Nicole Rugman
Crate Diggers LP Cover advertising the brand
Crate Diggers Logo - Colour Options
Crate Diggers Gift Bag
Crate Diggers T-Shirt - Merchandise Design
Crate Diggers Sign for Music Record Pop-Up shops
graffiti on a building wall in bright colours and dripping paint
Crate Diggers Coffee Cups
Crate Diggers Stickers - Merchandise for music enthusiasts
Crate Diggers Animation
Crate Diggers Logo Sketch Design
Crate Diggers Logo melted into Vinyl Record

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