THE BRIEF
Music Instrument News is a digital platform that provides trade news and instrument reviews to bricks and mortar musical instrument shops in the United Kingdom. It serves as a comprehensive resource for music trade news, offering information on suppliers, shows, and events from across the globe. Originally introduced in 2016 with a street sign design, followed by a gold logo featuring musical instruments, I was tasked with giving the logo a contemporary update for 2023.
THE SOLUTION
The new logo needed to encompass all musical instruments and genres alongside the letter ‘M’ for Music and Musical (Instrument News) and it needed to be responsive. Looking at universal shapes and broadcasting icons, I mixed a curved sound wave into an M shape and shaped the typeface to match. This created a very versatile, modern and identifiable logo that could be used on web, social and print. I also created a pattern for merchandise and built the new website in WordPress.
